Episode 4: Koven Wei
The Introduction
In the midst of Toronto's vibrant music scene, Koven Wei stands out not in the Asian-American alternative-rock niche but also as a multifaceted artist with a compelling story. Beyond his musical prowess, Koven's journey unfolds as a narrative of resilience and authenticity.
Koven fearlessly embraces his individuality, his unapologetic anthems resonate with a diverse audience, drawing inspiration from his own experiences and inviting listeners into a world where authenticity is celebrated. What makes Koven's sonic landscape particularly captivating is his skillful fusion of diverse genres. Drawing influences from both Eastern and Western musical traditions, he blends rock, hyperpop, electronic, punk, and rap into a harmonious and genre-defying mix. This unique melange not only reflects Koven's artistic versatility but also contributes to the richness of his musical identity.
In a city known for producing influential artists, Koven Wei emerges not just as a musical force but as a compelling storyteller, weaving his experiences into the vibrant tapestry of Toronto's ever-evolving musical landscape.
The Discussion
Everybody knows the Koven of today, people are fans of your music and your fan base continues to grow everyday. But not a lot of people know your story, and how you got where you are today. Do you mind sharing kind of your journey of how you got into music?
I believe music found its way into my life more as a natural progression rather than a conscious pursuit. It became an outlet for my creativity. In high school, everyone seemed to be chasing a distinct identity, especially during that era when streetwear brands like the Hundreds, Crooks, and Castles were gaining popularity. High school was a time when people were trying to establish their own sense of self and belonging.
For me, music became another way to express myself, a form of escapism from the challenges of life. My initial foray into music was a bit amateurish; back then, resources like YouTube weren't as prevalent, and I just had a blue snowball and Audacity. Despite facing ridicule for my early attempts, I continued creating because, at the core, I've always enjoyed the process.
The turning point came when I was asked to perform at shows. Suddenly, the pressure of not having enough music became real, and I found myself pushing through the stress to create more. I often draw inspiration from darker periods in my life, using music as a means to escape and release pent-up emotions.
It wasn't a premeditated decision to become an artist; it was more of a natural progression that unfolded over time. Opportunities presented themselves, and when faced with the choice, I decided to embrace them. Ultimately, saying yes to these opportunities has defined my journey as an artist.
How did it feel when one of your first single Sweater Weather got the attention it deserved?
Not really. I wasn't even aware that the song went viral. I dropped it quite a while back on a whim, thinking, "Why not release it on Spotify to earn some money?" This was during the lo-fi era, and I simply forgot about it. I was occupied with my clothing endeavors at the time. Surprisingly, it gained traction on SoundCloud and started getting attention on Spotify. It ended up being featured in numerous TikToks, ranging from Rocket League content to some peculiar "get ready with me" scenarios, and even ventured into more unconventional territory like "daddy kink" themes on platforms like Wattpad. Trust me, it got weirder than I could have imagined.
Although I appreciate the success of "sweater weather," especially the collaboration with Karen and Paul, talented individuals I admire, the song's lingering presence is also a pragmatic decision to keep the checks rolling in. It helps cover my Spotify subscription, so there's a practical side to it. However, I'm not quick to delete things. I find it beneficial as a sort of litmus test to trace my musical journey. It serves as a reminder of where I started, a checkpoint that reveals subtle improvements over time. You don't always notice the progress in the moment, but having these references helps me acknowledge the growth in my musical journey.
How do you think your music has evolved since then? I noticed there is some growth as an artist and you being flexible and creating music in any type of genre?
The evolution of my music has been quite a journey. Growing up, I immersed myself in various genres like pop-punk, indie, hip-hop, and even Korean music. Initially, I was heavily into rap, envisioning myself solely as a rapper. However, I felt that hip-hop had reached its pinnacle of growth, transitioning into other genres like pop. Then, an unexpected turn occurred when I stumbled upon an MGK pop-punk song, "I Think I'm Okay." It struck a chord with me, and I thought, "I could do this."
From that point on, my musical style has evolved into something more carefree. I've become more curious, welcoming challenges in my music-making process. I've dabbled in various genres like alt-pop, alt-rock, hyper-pop, Jersey, and even R&B. The exploration isn't just about strategy; it's about being innovative and understanding the nuances of each genre. I find that making music across genres allows for a unique approach and fosters creativity.
Interestingly, I've found myself labeled as "bedroom R&B," a term I hadn't even known until recently. Similarly, terms like "anti-pop" and "alternative" became clearer as I delved deeper into the industry. My early lack of knowledge about genres didn't hinder my desire to create. I made music because it was something I wanted to hear, and while I am strategic about my releases, the primary intention remains personal expression.
Despite the strategic aspect, I don't aim to please everyone. The initial motivation was for myself, and I'm grateful that others appreciate it. The journey has been shaped by seizing opportunities that presented themselves. Whether it was a conscious decision or not, each step has played a role in defining my sound and voice.
As for whether I've found my musical home, I believe I'm still in search of it. While there's a sense of having peaked in certain areas, the last 10% feels like a subtle difference. I'm keen on expanding my skills, particularly in producing and other facets of music, to enhance my versatility. There's always room for improvement, and I'm open to exploring different aspects of the creative process to elevate my music further. It's about articulation, the ability to communicate and understand every aspect of the craft, much like creating clothes—knowing the intricacies enhances the overall vision. It's all part of the journey.
Growing up in an Asian household specifically in your Chinese background. How has your family reacted to your pursuit of music?
Growing up in an Asian household, particularly with my Chinese background, my family's reaction to my pursuit of music has evolved over time. Currently, they are incredibly supportive, and I'm fortunate to have a strong relationship with them. However, the journey wasn't always smooth, as it often isn't for many Asians.
In Asian households, there's a common thread of prioritizing security and survival, values instilled by parents who worked tirelessly to provide a better life. Initially, my family struggled to understand why I would choose a path perceived as financially precarious, stereotypically associated with struggling artists. The artistic pursuit seemed at odds with the security they had worked so hard to establish.
Yet, the turning point came when they began to witness the results of my hard work. Despite not fully comprehending the intricacies of the music industry, my parents recognized the universal language of work ethic. As success started to manifest, their support grew, facilitated by my efforts to be transparent and share my world with them.
Maintaining a strong relationship with my parents is something I hold dear, recognizing the privilege it is to have such support. While guilt isn't the driving force, there is a sense of pressure—a realization that their dreams for me included stability and happiness.
Addressing the question of a guilty conscience in the early stages of my music career, it's more about feeling the pressure to live up to certain expectations. It's not guilt per se, but rather an acknowledgment of the desire for my well-being, health, and happiness. The conventional narrative of finding happiness at a certain age or after a stable career didn't resonate with me. Instead, I chose to navigate the challenges and struggles now, without regrets later in life.
Ultimately, there's a recognition of being in debt to my parents for their sacrifices, while also understanding that my life is my own. Striking a balance between honoring their values and pursuing my own fulfillment is crucial. It involves embracing a healthy level of confidence, even bordering on healthy mania, to navigate the challenges of the creative journey. Finding success requires a mental state that transforms chaotic emotions into productive energy. It's about recognizing the fine line between confidence and caution, embracing both in a way that promotes mental well-being and growth.
We had one of your good friends here on this interview before, and he quickly touched base with us about your creative collective agency called LAB0916. Do you want to tell us more about this initiative? How can other upcoming artists be a part of this?
I believe LAB0916 had a realistic start; it was more about the genuine desire to create rather than chasing immediate success. It aligns with the idea that if you want to go fast, go alone, but if you want to go far, go together. There's a realization that individual achievements are possible, but to truly make it, a team becomes essential. Personally, I resist being boxed in as an artist; my goal is to make what I want without financial constraints. The curiosity that led me to start LAB0916 was about exploring the synergy of multidisciplinary creatives coming together to create something collectively.
Growing up in Markham, I was surrounded by a lot of Asian kids, but LAB0916 isn't exclusive to Asians; it's more about the people I knew. I brought them together from different parts of my life, and we embarked on this journey out of sheer curiosity. “Im forever grateful for the team and also my co-founder Ryan for always adapting and supporting my vision and is a core-pillar in our execution. LAB0916 didn't have predefined expectations; it evolved through the projects we worked on and the experiences we gained. Presently, we aim for a cultural impact, aligning with my belief that gatekeeping is unnecessary. I don't think talent is the sole determinant of success; it's about hard work and a strong work ethic.
I share my story, and that of others like Ethan, to emphasize that success isn't preordained; it comes from dedicated effort. Transparency is crucial; I want the next generation to believe in their potential. The big artists' journeys, like Justin Bieber's, often seem magical, but everyone has a unique story. LAB0916 is open to collaboration, not gatekeeping; we're willing to connect with those who have the aptitude and work ethic. Success, in my view, requires being humble, hardworking, and hungry, rather than just talent.
While the path is challenging, I encourage aspiring individuals to go for it but emphasize the necessity of genuine effort. Manifesting alone won't suffice; it's about consistent hard work. Not everyone is cut out for this life, and that's okay. One can find fulfillment in various ways, and the Sigma mindset isn't the only valid approach. The key is to live life earnestly and wholeheartedly, pursuing what brings happiness, whether it's a creative career, a stable 9-5 job, or any other fulfilling path.
What is the future for Koven Wei?
Currently, my focus revolves around creating more music and refining my sound. I enjoy exploring various musical styles, but ultimately, I recognize there's still room for growth. I aim to showcase a culmination of the lessons I've learned over time.
Beyond music, my goal is to strike a better balance in life, embracing the cliché of living in the moment. I've come to appreciate the significance of maintaining stable mental health as I grow older. While I don't take many breaks, I've learned to recognize the importance of doing so when needed.
In essence, my approach may not sound overly exciting, but it reflects a commitment to the long haul. I'm not looking to sprint to success or fade away quickly; instead, I aspire to build a sustainable and prosperous career—a consistently fulfilling journey. It's not about being the next big thing; it's about finding happiness and the freedom to create the music I love. That, to me, is more than enough.
